Work Smarter And Leverage Your Efforts After Your Article Is Published

Written by geordiejimb

Topics: Internet Marketing

Ezine Articles Featured AuthorArticle Marketing can be a powerful tool when building your Internet Marketing Business, but it doesn’t end when you submit the article to an Article Directory, and this article will explain why you need to be re-purposing your articles after they are published.


How much effort goes into an article?

Depending on how familiar you are with the article topic, how good your writing and proof-reading skills are, how long you spend tweaking your title and resource box, it may take you anywhere from 30 minutes to several hours per article.

Once you’ve written your article,you’ll submit it for review and link it back to your website where the original content lives.  For the sake of illustration let’s say it took you an hour all-told, and from that you have the original article on your blog, and the article will be published in a single Article Directory.


Article published, now what?

Now you have one article, and one link pointing back to your site.  If you are hoping to get massive traffic form this, then you better hope you wrote the best article ever, and that it was written about a massively popular subject.

You can either start a new article and repeat the process umpteen times to build links and traffic, at an average of another hour per article, or you can work smart and re-purpose that article for far greater audience exposure, and many more backlinks off the same effort.


Re-Purposing an Article, what does that mean?

You’ve done the hard work in researching the topic and writing it up into a high quality informative article, so don’t waste that effort, leverage it.

Take that article and repackage it in a different format, and submit that new piece of content to other appropriate websites and services.  Some ideas to get you started:

  • Convert the Article to a Word Doc or Adobe PDF document for document sharing sites.
  • Convert the Article into a PowerPoint presentation.
  • Convert the Article or PowerPoint into a video
  • Record yourself reading the article and distribute as a podcast.

Every time you submit a new pice of content you get a new audience, and new back-links.  No additional research, which is especially handy if you are new to the topic you are writing about.

When you throw in Social Bookmarking, RSS feeds, and pinging efforts you begin to multiply the back-links and traffic you generate which is what I call leveraging your time and efforts.


Tip for the day: Make sure you are consistent with any author credentials between formats and sites to maintain personal branding, credibility, and to help sites flagging your content as duplicate.


Give Me Your Feedback Please!

I have many other suggestions for what you can do with your articles after you publish them; I highly recommend you check out this post about  Publishing Articles, and what you need to do with them afterwards.

What else do you do with your articles after they are published?  Let me know in the comments below!