7 Ways To Re-purpose Your Articles That Avoid The Duplicate Content Quagmire

Written by geordiejimb

Topics: Internet Marketing

If you are using Article Marketing as part of your Internet Marketing Business strategy you are doing so primarily to generate traffic, create back-links, and to demonstrate your expertize on a particular subject, correct?

If continuously writing and submitting your articles to article directories is all you are doing, then you are expending an awful lot of time and energy and probably not seeing the results you hoped for.  Article Directories serve a purpose, but if you want to magnify the effect of your article marketing campaign, you really need to think outside of the ‘article marketing box’, so-to-speak.


Working Smart

Working smart is to repurpose the content into other formats and share to different and wider audiences.  Wider audiences means more views, and more traffic.

More content sharing sites means more backlinks.  With Social BookmarkingRSS feeds, and syndicated content you can turn that one Article Directory link into literally dozens of unique links, boosting your SEO efforts and increasing traffic by default.

Here are 7 suggestions to re-purpose those articles that won’t get you stuck in the duplicate content quagmire.

Blog Post - I actually submit my articles from my WordPress Blog directly to Ezine Articles first, and then ‘dress-up’ the article to make it blog worthy – add photos, add a call-to-action to end the post, optimize the tags and formatting.

If you write and submit articles the normal way, you really want to make sure your content is on your own site as well – what else are you linking the article to?  You want the traffic viewing your article to funnel back to your own website or blog.

PDF/DOC – Document sharing sites like Scribd can be thought of like enhanced article directories.  You need to convert your article to a standard document type before you can post it, but there is a huge audience looking for downloadable documents.

I like to add a cover page, sometimes a watermark behind the document, a footer including my website links, and if the article warrants it I add an about the author page as well to brand myself.

PPT – Similar to the PDF and DOC sharing, you can convert your article into a PowerPoint presentation, and there are websites dedicated soley to sharing this particular format.  Pick the main points in your article – probably one per paragraph – and make a slide per point.

Not only can you share the PowerPoint, but this can also be the foundation for creating a video.

Video – You can take the PowerPoint presentation and animate it, if it’s a How-To, or something you can demonstrate doing (key word research, installing software) you can record actually doing it using something like Camtasia and post it to Video Sharing sites.

Audio File – Record yourself reading the article and share it out on Podcast websites.  Adding your voice allows you to add tone and emphasis during the reading, which taps into more senses of your reader.  The more senses you hit, the more they can relate, or understand, and the more persuasive you can be.

Squidoo Lens – Create a Squidoo Lens based on the topic of your article, and link back to your own site or blog.  This is like creating your own site, very simply, but has a huge amount of traffic for you to tap into.

HubPages – Create a HubPages Hub based on the topic of your article, and link back to your own site or blog.  Very similar to Squidoo, a different site, and a different audience, but highly trafficed and one not to miss.


I haven’t even began to touch on Social Media sites, so you can see there are a lot of options when it comes to re-purposing your efforts in reseaching and writing those articles.  What else do you do with your articles?

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