The Parts Of An Article

John W Robertson, Platinum AuthorWhile not the most interesting topic connected to article marketing, knowing the various parts of an article, what you should put in them, and how best to use them underpins everything else you do with your article, and is well worth taking the time to learn.

A good article will include all the basic parts, and make the best use of each to form a complete rounded article that delivers on the title and provides some benefit to the reader.

Below are the six essential parts of an article, along with an explanation of what they are and their role in a complete article.

Title/Headline – Intended to spark some measure of curiosity or satisfy some need of the reader, your title is possibly the most important part of the article.  The title should tell the reader what the article is about and what they will get out of taking time out of their day to read it.

Summary – The summary is really intended to deliver a highly condensed sense of the whole article, the purpose of the article, the intent of the author and the benefit of reading it.  Having read the summary you should know what you will get from reading the full version.

Introduction –As the name implies, an introduction introduces the article, and explains what the article will talk about.  Short and to the point, a good introduction will entice the reader to keep reading and lead smoothly into the body of the article.

Body –The body is where you will present your discussion, your arguments, your how to do list, or whatever is the main subject of the article.  Depending on the type of article you are writing the structure and content of the body will be different, for example:

  • A How To article will list steps for how-to-do whatever it is in an order.
  • A Review article should include the pros and cons, the good and the bad of whatever it is being reviewed.

Conclusion –The conclusion should be a wrap up of the benefits your reader just gained from having read the article – don’t rehash the points you made, just cover the benefits and encourage the reader to take action based on those benefits with a strong call-to-action.

Resource Box –The resource box can be used in two ways, as an extension of the conclusion, where the call-to-action is to click one of the links you’ve included in the resource box; or as a promotional tool for the author.  Depending on the type of article you’ve written sometimes you want the conversation to flow right until the end, and other times it’s more just about letting people know who you are.

Every article needs to include every one of these parts to be a complete article, and while there are many facets to each of these, the most important aspect is that you actually use them.

Watch out for more on these topics in a series where i explain how best to use each of these sections!