Content Tips to Write Articles That Are Optimized

John W Robertson, Platinum Author

What does it mean to write articles that are optimized?  For some that might be optimized for the search engines to get better search engine rankings and traffic, for others it might mean optimized for the readers – an entirely different angle from SEO, and is the topic this article will discuss.

Here are some content related tips I’ve learned over the years when it comes to writing

Know your intended audience – Before you write any article, you need to consider who it is for, and optimize the choice of language and terminology for that audience.

Appropriate use of Keywords – Your readers have to know what you are talking about, in the context you mean it.  Keywords aren’t only helpful for better search engine rankings; they are also useful to help your readers easily understand what you are trying to say.

This includes use of technical terms where appropriate, and not using them when inappropriate.  This builds on the know your audience remarks above – use technical terms on a technical paper for a technically minded audience, and not when you are trying to explain a complex situation to preschool children, for example.

Valuable content your readers will want to share with others – Above all else, if you are writing with your audience as your first priority, write something they will find useful and valuable.  Solve a problem, answer some questions, provide a solution, or offer step-by-step guide on how to do something they need to do.

Relevant content – Whatever your article promises, deliver on it with relevant content.  This article is titles ‘Content Tips to Write Articles that Are Optimized’ – how relevant would the article be if all I talked about was the resource box, or just the title?

Make use of format options – Long gone are the days when anyone will sit and read page after page of unformatted text.  The Internet reader wants to be able to skim read, scan the article for the important points first so they can determine if the bulk of the article is worth their time.

Use headings and sub headings, bullet point lists, bold and italics.  Keep to short paragraphs and include a lot of whitespace to encourage ease of reading.

Check Spelling and Grammar – This should go without saying for any article regardless of what you intended by writing it – check and recheck the spelling and grammar before you submit.  Use spellcheckers, read it out loud, ask another to review it – whatever method you use try to make sure you haven’t included any mistakes.


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