Internet Marketing Business Essentials – Content Syndication for Your Social Media Business

Written by geordiejimb

Topics: Internet Marketing

If you are building an Internet Marketing Business, you should be investing at least some of yout time and effort into Social Media.  Without any doubt, Social Media is fast becoming THE traffic source, THE place to interact with your subscribers and customers.

Social Media platforms offer the perfect opportunity for getting your brand, your product, and your services in front of millions of interested eyes, and one of the best ways of doing this is through distribution of your own marketing content.

What Is Content

I consider content to be anything that you produce in a format that can be shared, including:

  • Videos
  • Articles
  • Blog Posts
  • Photographs
  • Documents (Word, PDF, PPT)
  • WebPages

If you can pass along a document, or the webpage address of something you produced, so can others – and th viral effect of content syndication will help explode your Internet Marketing Business exposure far beyond what you can do on your own.

What Is Content Syndication

Spreading your thoughts and products, your ideas and personality, in whatever format you captured it in, and getting others to help share your content with their friends, fans, followers, and lists is the essence of Content Syndication.

Social Media

Social Media is, by it’s very nature, social.  Vast communities of people already talking, sharing photos, links, videos, and funny stories with their friends and other groups of like-minded people they have connected with.

Imagine if some of that content being shared was yours, and that some of the like-minded people seeing your content wanted to learn more about you… Social Media platforms like FaceBook, MySpace, Twitter, and a Blog make content sharing so easy that it’s becoming second nature to share anything and everything with the world.

If you take the time to build good relationships with people, do you think it’s likely they will be more willing to syndicate your content?  Of course they will.

Social Proof, What?

It’s a well known fact that people are far more likely to try something new, go watch a movie, read a book, or buy something that someone they know has already done – someone syndicating your content to their networks is like a personal endorsement, or recommendation, from them to you.  It’s like saying, “Hey I liked this article, I thought you might like it too, check it out!”

Social Proof I a powerful  tool in building an Internet Marketing Business making use of the ever-growing trend of Social Media communities.

Why Is Content Syndication Important For Your Social Media Business

As noted already, it’s becoming increasingly easy to share our content with whomever, which leads to one major problem – you’ll be fighting for viewing time with how many other people posting their content too?

Now, if you have a lot of like-minded people sharing the same piece of content in groups of people with similar interests, you know that particular piece will get noticed more.  People who don’t check it out the first time are more likely to when they see yet another friend post it as well – more people syndicating your content is a form of Social Proof.

Are You A Loser?

Consider this – if the competition to your Internet Marketing Business is using social media, and their content is springing up all over the place (and it’s good stuff, just like yours needs to be) – who do you think will be mopping up those eyes, those opt-ins, those buyers?

If you aren’t in the game, you can’t win at it.

Check out this full Content Syndication Strategy for a detailed walk through.

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